The Passion Profiler™

A roadmap to making the choices that let you thrive

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Valid and Reliable

The Passion Profiler™ is a groundbreaking tool that assesses your expression of purpose as work-related passions – the inherent passions that stimulate you to learn new skills, think more creatively and thrive in your work.

It is an assessment built on the fieldwork of Purpose Linked Consulting, and grounded in the empirical literature on sociocognitive identity development.


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Measurable Insights

The Passion Profiler™ highlights the elements of your purpose, and your expressions of purpose, through identifiable and measurable Passion Archetypes.

Understanding and internalizing these archetypes provides you with a platform for creating a more fulfilling work and life experience.


Organization Benefits

The Passion Profiler™ enables you to improve employee engagement, satisfaction and creativity by aligning assignments with skills and inherent employee passions.

It equips leaders to build better teams by giving them an understanding of the passions driving each team member.

It equips employees with an understanding of the unique ways they can contribute through their passions so work is meaningful and fulfilling.

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The 10 Passion Archetypes

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The Altruist

The humanitarians of the organization, they are on the lookout to raise your organization's profit, while benefiting the world at large.

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The Builder

Creating a strong sense of urgency to deliver results, they're the driving force of obtaining or expanding an organization’s presence on the market.

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The Connector

With a strong desire to see both sides of an issue, they are born communicators, adept at negotiation and relationship building.

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The Conceiver

These "intellectual acrobats" think outside the box, imagine new possibilities and contribute to innovation.

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The Creator

The artisans of the organization, their thought patterns are filled with emotion and are without limitations. They eagerly address challenges and imagine potential solutions.

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The Discoverer

Explorers and innovators, they combine logic and linear thinking with intuition and plan ways to carry out their discoveries or achieve innovations.

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The Healer

With a passion for creating peace where there is turmoil, applying salve to open wounds, and mending broken relationships or broken spirits, they passionately sink to the root of any issue.

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The Processor

The sustainers of structure, function and tradition, they create a framework for the organization by developing processes, analyzing information, and establishing and maintaining quality standards.

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The Teacher

Passionate about new information and ways of viewing the world, they create the foundation of institutional wisdom – the single greatest organizational asset as yet unaccounted for on the balance sheet.

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The Transformer

Alchemists and change agents, they identify and embrace possibilities for improvements in the business, the environment, themselves and others.

2 ways to get your own passion profile

Option 1: Extended Professional Analysis

To get the best return on the insights provided by The Passion Profiler™, schedule an extended professional analysis with Alaina Love or a certified PLC coach.

This is your best option for personal and organizational growth.

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The professional version of the Passion Profiler employs a process that assesses your personal views, evaluates your inclination towards self-reflective thinking, and measures the situations in which you are most likely to thrive.

Ultimately it provides invaluable insights into leveraging the passions of a team to deliver results and execute goals.

The professional Passion Profiler provides you with a 20-page in-depth analysis of your assessment results that includes:

Option 2: Purchase the Book

Buy the book on Amazon which comes with a code to take the online assessment.


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