Alaina is the CEO of Purpose Linked Consulting (PLC), and developer of PLC’s groundbreaking instrument: The Passion Profiler™.

Prior to founding PLC, Alaina was Executive Director of Human Resources for Merck & Co, with responsibility for the HR services of over 15,000 employees worldwide. She’s also been a research scientist in the field of immunology and a clinical researcher monitoring international drug trials.

Alaina co-authored the book, The Purpose Linked Organization, which focuses on PLC’s research into the importance of purpose and passion in creating a fulfilled and motivated workforce.